 | Being able to do direct comparisons between like stores and better assist the franchisee to run a more successful business. |
 | See immediate results of promotional campaigns. |
 | Ensure accuracy of sales information so that correct franchisee fees are paid. (The Central Office is able to view all individual transactions from the stores and search for any abnormal credits, voids or no sales that could effect the sales data.) |
 | Capture any other transaction information from the stores like business overheads for consolidation in the Central Office |
 | Run a loyalty system from Central Office across all stores |
 | Track coupon redemptions electronically from all stores to judge the success of different promotions by scanning the coupon bar code as part of the sale. |